9 hours ago
The ownership behind On3 sports has reached an agreement to buy Rivals.com, reducing the number of independently-owned national recruiting and college team-specific coverage networks from three to two.
On3 CEO Shannon Terry also co-founded Rivals.com in 1996 before selling it to Yahoo Sports for nearly $100 million in 2007. Terry then founded 247 Sports before selling it to CBS Interactive in 2015 and later creating On3 in 2021.
As part of the new arrangement, On3 will also partner with Yahoo Sports to create an “expansive content network” encompassing high school, college and professional sports. Current subscribers will have access to “premium content across both platforms,” according to a statement released by On3.
“Rivals is an icon in college sports and recruiting media,” Terry said. “We’re excited to build on the momentum behind Rivals, which has a longstanding legacy as the most recognized brand and author of the recruiting industry. We look forward to taking Rivals to new heights with significant new investment focused on recruiting, high school sports, and passionate college fan communities.
“We’re thrilled to be working with the Yahoo Sports team again. From the start, it was clear both parties saw tremendous value in a partnership. Yahoo Sports has world-class distribution, a strong editorial platform, and an expansive content network that will play an integral role in the continued growth of On3 and Rivals.”
The deal is expected to be completed by the middle of this year.
©2025 Advance Local Media LLC. Visit al.com. Distributed by Tribune Content Agency, LLC.
On3 CEO Shannon Terry also co-founded Rivals.com in 1996 before selling it to Yahoo Sports for nearly $100 million in 2007. Terry then founded 247 Sports before selling it to CBS Interactive in 2015 and later creating On3 in 2021.
As part of the new arrangement, On3 will also partner with Yahoo Sports to create an “expansive content network” encompassing high school, college and professional sports. Current subscribers will have access to “premium content across both platforms,” according to a statement released by On3.
“Rivals is an icon in college sports and recruiting media,” Terry said. “We’re excited to build on the momentum behind Rivals, which has a longstanding legacy as the most recognized brand and author of the recruiting industry. We look forward to taking Rivals to new heights with significant new investment focused on recruiting, high school sports, and passionate college fan communities.
“We’re thrilled to be working with the Yahoo Sports team again. From the start, it was clear both parties saw tremendous value in a partnership. Yahoo Sports has world-class distribution, a strong editorial platform, and an expansive content network that will play an integral role in the continued growth of On3 and Rivals.”
The deal is expected to be completed by the middle of this year.
©2025 Advance Local Media LLC. Visit al.com. Distributed by Tribune Content Agency, LLC.
